Tuesday, April 03, 2007

Google's Latest Initiative: Targeted TV Advertising

Google continues to be an innovator, this time in a television advertising initiative.

Google has partnered with EchoStar to create an automated system for buying, selling, delivering and measuring the impact of TV ads running on EchoStar's national, 125-channel Dish Network.

"The system allows ad buyers to target customers by geographic or demographic groups down to audiences as small as a dozen viewers, officials said. No information on individual viewing habits is available, only aggregate, anonymous data."


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