Market chatter to be captured by hedge funds?

The massive influx of data, financial media, and financial commentary has made investing both easy but also a nuisance. Market chatter drives prices often instantaneously and the investors who get in early can reap huge benefits. That being said it seems only natural that a new software come to the market that allows hedge funds to capture market noise, rumors, chatter, etc. almost real time. The Financial Times story can be found here.