BusinessWeek getting a lot of flak for its Digg.com cover story

Financial magazine BusinessWeek's most recent issue is on Web 2.0's successful website, digg.com. The magazine's cover claims that the founder of digg.com made $60 million in 18 months. The founder, Kevin Rose, is a 29 year old internet entrpreneur who epitomizes the impact and growth of Web 2.0 companies.

The BusinessWeek article's lofty claims have been ridiculed by mass media, however, causing a stir and calling into question if the story's claims were meant to bring attention to the magazine. If attention is what BusinessWeek wanted, that's what it got.