Wendy's will explore options for its Baja Fresh Chain (Wall Street Journal)
According to the Wall Street Journal, Wendy's will assess strategic alternatives for its Baja Fresh Mexican Grill chain. Wendy's announcement to pursue strategic alternatives comes on the heels of the Company's filing of an IPO for its Tim Horton restaurant chain. It seems that the influence of invester Nelson Peltz has been instrumental in bringing about these strategic moves at Wendy's. A Baja fresh IPO would follow the successful IPO that McDonald's oversaw for its Chipotle mexican chains. Check out the WSJ link here.
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