Friday, March 31, 2006

Anheuser and Hansen?

Reuters is reporting an industry newsletter Beverage Business Insights article on possible discussions between energy drink maker Hansen Natural Corp and Anheuser-Busch. The article states that a possible partnership could be in the works or a potential outright acquisition.

"Hansen, maker of Monster energy drinks, and Anheuser-Busch, the largest U.S. brewer, are working on a variety of collaborations, from an alcoholic energy drink to adding Hansen's nonalcoholic energy brands into Anheuser-Busch's distribution network, the report said, citing energy drink executives, beer distributors and other industry sources."

Hansen shareholders have been having quite, the run, by the way.

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